The Robert Walters Global Salary Survey for 2017 contains recruitment market updates, hiring advice and benchmarks salaries across our global markets. Here we discuss the outlook for the Sales and Marketing sector in the Middle East.
2016 has been a challenging year for the region. Oil prices dropped and regional instability continued to have an impact on the MENA market.
The tightening of government spending has impacted the oil and gas and construction sectors the most. However, there were pockets of growth in the F&B, telecommunications and IT sectors.
Candidates in demand
Professionals with digital skills continue to be sought after as companies embrace channels like social media to market their services and products. Demand for sales and business development skills within the professional services space has been steady throughout the year as companies try to take market share from rivals.
If oil prices move above $60 a barrel in 2017, it will lead to an increase in government spending and a rise in consumer confidence.
Organisations will therefore gradually grow their sales and marketing functions to help them drive sales and profitability.
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