Token Marketing & Operations Head

Our client is seeking a dynamic and experienced Head of Token Marketing and Operations to join their team. This role offers the unique opportunity to contribute to the growth of an innovative project that aims to democratise institutional-level yields and introduce decentralised derivatives and market-making mechanisms to yield coins.

Responsibilities:

• Plan and lead the appropriate token launch strategy in collaboration with product and marketing teams
• Lead the growth of key metrics for token success such as community size, engagement metrics, waiting list size, campaign participation
• Develop and execute effective campaign mechanics such as airdrops
• Lead content operations
• Develop relationships with Key Opinion Leaders (KOLs) and trader/buyer communities
• Lead operations for token distribution and function execution

Requirements:

• At least 5 years of senior marketing experience
• At least 2 years of experience marketing crypto financial products
• Track record of contributing to the quantitative high growth of crypto products (trading volume, TVL, etc.)
• Experience in building strategic partnerships with senior crypto stakeholders and contributing to monetisation
• Deep understanding of DeFi