Digital Product Owner

* The DPO will lead the Product strategy, roadmap and lifecycle for digital experienc * es connecting physical stores with the broader brand omnichannel ecosystem. The role will partner closely with Retail, Store Operations, Digital, Technology and Central Product & Engineering teams and translate business opportunities into scalable digital products, represent regional requirements within global product roadmaps, and continuously measure and optimize the value delivered.

Job Overview:

Digital In-Store Product Strategy & Roadmap

• Define and own the Middle East Digital In-Store product vision, strategy and roadmap, aligned with the overall Digital, Retail and omnichannel strategy.
• Build a deep understanding of customer, Beauty Advisor and store operational needs through continuous discovery with Retail teams, stores, customers and Analytics.
• Identify and prioritize opportunities where technology can improve the customer journey, Beauty Advisor experience, operational efficiency and commercial performance.
• Translate business opportunities into clear product propositions, requirements, priorities and measurable outcomes.
• Manage the complete product lifecycle from discovery and business case through delivery, launch, adoption, measurement and continuous optimization.

Regional Product Ownership & Central Partnership

• Act as the Middle East Product representative for Digital In-Store, ensuring regional customer and business priorities are represented within Central and Global product discussions.
• Partner closely with Central Digital In-Store Product and Engineering teams to understand global capabilities and roadmaps and identify opportunities relevant to Middle East markets.
• Influence Central product roadmaps by providing clear regional requirements, customer insights, business value and supporting data.
• Maintain clear visibility of Central dependencies, delivery timelines and risks impacting the Middle East roadmap.

Omnichannel Customer Experience

• Partner with Retail and Customer Experience teams to identify opportunities to connect physical and digital customer journeys.
• Ensure consistency between Digital In-Store experiences and customer-facing Website, App, Loyalty and CRM journeys.
• Work with Retail and Training teams to ensure products are designed with store adoption and Beauty Advisor usability in mind.
• Use store feedback and customer insights to continuously improve products after launch.

Product Performance & Analytics

• Define clear KPIs and success measures for Digital In-Store and Innovation products.
• Measure product adoption, customer engagement, operational impact and commercial value following launch.
• Ensure product decisions and future investment are supported by measurable customer and business outcomes.

Stakeholder & Change Leadership

• Build strong partnerships across Retail, Store Operations, Digital, Product, Design, Analytics, Engineering, Local IT, Marketing, CRM, Loyalty and Supply Chain.
• Translate effectively between business needs and technical teams, ensuring shared understanding of problems, priorities and expected outcomes.
• Partner with Retail and Training teams on store readiness, rollout and change management while maintaining Product accountability for the digital solution and its performance.
• Build strong relationships with Central and Global Product & Engineering teams and external technology partners.

Experience and Skills Required:

• 6 years of Product Management/Product Ownership experience, ideally within digital, ecommerce, retail technology or omnichannel environments.
• Proven experience owning a product or domain end-to-end, from discovery and strategy through delivery, launch, measurement and continuous optimization.
• A strong customer-first and product mindset, with the ability to turn customer and business problems into scalable digital solutions.
• Experience building and managing product roadmaps, priorities and backlogs based on customer value, business impact and data.
• Strong experience working with cross-functional teams, including Business, Design, Analytics, Engineering and Technology.
• The ability to influence and align senior stakeholders across local, regional and global teams without direct authority.
• Experience working within complex technology ecosystems, integrations and third-party solutions, with the ability to comfortably engage with technical teams.
• Strong analytical and commercial thinking, using data and KPIs to measure product success and guide decisions.
• The ability to operate independently, navigate ambiguity and establish a new Product stream from the ground up.
• Curiosity and practical understanding of AI and emerging technologies, with the ability to identify meaningful customer and business use cases.
• Excellent communication and storytelling skills, with the ability to translate complex topics into clear business and customer outcomes.