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Digital Analytics Manager

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Our client is seeking a Digital Analytics Manager with a strong understanding of tag management tools, web analytics tracking tools and data analysis techniques. The successful candidate will possess excellent planning, organization, problem identification/resolution skills and data analysis skills. By implementing effective tag management & web analytics strategies, you can help businesses make informed decisions and achieve their digital marketing objectives.

What you'll do:

As a Digital Analytics Manager, you will be responsible for championing the needs of customers and local business stakeholders. You will design, develop, and support the web analytics instrumentation architecture. Your role will involve overseeing and organizing various third-party tags, managing existing pixels, implementing new pixels. You will ensure the integrity and accuracy of the tagging environment by continually monitoring tags. You will also develop custom analytics JavaScript to create events and triggers in Tag Manager. Regular audits to ensure data quality, accuracy, and completeness of information regarding Tag manager and Analytics considering internal requirements will be part of your responsibilities.

  • Champion the needs of the customer and local business stakeholders
  • Design, develop and support the web analytics instrumentation architecture
  • Oversee and organize various third-party tags, manage existing pixels, implement new pixels
  • Ensure the integrity and accuracy of tagging environment by continually monitoring tags
  • Develop custom analytics JavaScript to create events and triggers in Tag Manager
  • Perform regular audits to ensure data quality, accuracy, and completeness of information regarding Tag manager and Analytics considering internal requirements

What you bring:

The ideal candidate for the Digital Analytics Manager position brings a wealth of experience in analyzing data using web analytics tools. They have expertise in tag management systems like Commander ACT, GTM among others. Their experience extends to Google Analytics (UA and GA4) as well as advanced data querying on Big Query. They are proficient in data visualization & reporting on Looker Studio, Power BI among other platforms. They have a strong knowledge of online marketing channels and channel attribution. Proficiency in Excel and SQL is required along with an understanding of A/B testing methodologies.

  • Experience in analyzing data using web analytics tools
  • Expertise in tag management systems like Commander ACT, GTM, etc.
  • Experience with Google Analytics (UA and GA4)
  • Advanced data querying on Big Query
  • Expertise in data visualization & reporting on Looker Studio, Power BI, etc.
  • Strong knowledge of online marketing channels and channel attribution
  • Proficiency in Excel and SQL
  • Understanding of A/B testing methodologies

What sets this company apart:

Our client stands together for empowerment, exploration, and the opportunity to impact people’s lives through their work. They embrace uniqueness, unleash creativity, and pursue progress every day. Their passion is contagious and they are united by a common goal - to reimagine the future of their industry. They have a powerful culture that fuses aspirations, uniqueness, authenticity and is valued by each and every team member.

What's next:

Ready to reimagine your future? Apply today!

Contract Type: Perm

Specialism: Information Technology

Focus: Digital Transformation & Projects

Industry: Retail

Salary: AED25000 - AED28000 per month

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Dubai

Job Reference: CSHSEV-9D3CC569

Date posted: 21 February 2025

Consultant: Taha Zubairi