Head of Digital Products

Responsibilities

• Define and execute the digital product strategy aligned with business and commercial objectives.
• Develop and manage product roadmaps across customer-facing and internal digital platforms.
• Lead the end-to-end lifecycle of digital products including eCommerce, dealer and workshop portals, CRM integrations, logistics tools, and value-added services.
• Drive digital innovation, data monetization opportunities, and new service models.
• Establish product governance, KPIs, and performance measurement frameworks.
• Build, mentor, and lead a team of product managers and business product owners.
• Champion agile product management practices and foster a culture of innovation and accountability.
• Collaborate closely with IT, CX, Marketing, Supply Chain, Operations, and external technology partners.
• Drive adoption of digital products and enhance omnichannel customer experiences.
• Identify emerging automotive and mobility trends to improve products and services.

Qualifications

• Bachelor's or Master's degree in Business, Engineering, Information Technology, or a related field.
• 10+ years of experience in digital product management, ideally within automotive, mobility, distribution, or eCommerce sectors.
• Proven experience leading product teams and delivering large-scale digital platforms.
• Strong understanding of automotive sales, aftermarket ecosystems, dealer networks, or related industries.
• Experience working within agile development environments.
• Demonstrated success driving digital transformation across complex, multi-stakeholder organizations.
• Knowledge of DMS, CRM, web/mobile applications, and eCommerce ecosystems.
• Strong stakeholder management, communication, commercial, and financial acumen.
• Customer-centric mindset with a strong focus on user experience and journey optimization.
• Familiarity with automotive parts distribution, supply chain operations, or workshop services is highly desirable