LinkedIn published the report on the value of corporate social media usage and its effects on employees and customers. The findings were summarized in a comprehensive infographic, titled ‘Relationship Economics’, which included a list of the 25 companies most socially engaged. This list was compiled based on how companies utilized LinkedIn for content marketing, employee engagement, talent and recruitment and sales.
According to the report, actively investing in employee and customer engagement improves internal relationships. When employees feel empowered to promote the brand, they become more engaged at work and more optimistic. The report found that employees at socially engaged companies are more likely to feel optimistic about the future of the brand, more likely to feel inspired, more likely to stay at the company and more likely to feel connected to coworkers. All of these sentiments translate into more effective employees and ultimately higher productivity.
The study also found that socially engaged companies are also more likely to drive greater lead generation, cultivate innovation and yield top talent. Companies with an active presence on social media are perceived as more competitive than those who are not. Highly engaged companies are also more likely to get increased sales leads and attract top talent.
To quote the infographic: ‘In a social economy, businesses that aim beyond transactional engagement and invest in community and relationships are gaining attention and affinity.’
Robert Walters Women on the Rise
Robert Walters had a pleasure of hosting a breakfast networking event with female legal professionals on Wednesday, 30 October 2019 at Intersect by Lexus, DIFC. This month’s theme is ‘Women on the Rise’, an opportunity to re-connect and meet new female peers in a round robin style discussion to sharRead More
Robert Walters attends Zayed University Career Fair
Robert Walters got to attend the Career Spotlight on the 27th February 2019 at Zayed University. As the Emiratization initiative expands in the UAE, the Robert Walters Dubai office is honoured to be able to have joined such an event as we continue expanding our recruitment work within Emiratization.Read More
Robert Walters hosts clients at DIFC Arts Night
Robert Walters hosted an exclusive party on the 18th March 2019, Monday at BOCA restaurant, along with Arts Night event held in the DIFC. The night showcased amazing talent in art galleries, a mixture of vibrant culture, music, art and workshops. Robert Walters’ private event at BOCA had Normando thRead More
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