Marketing Manager - UAE National

Robert Walters is partnering with a leading entertainment organisation in Dubai to appoint a Marketing Manager. The role will lead integrated B2C marketing strategies and campaigns designed to increase brand awareness, customer engagement, footfall and revenue. We are looking for an experienced marketer with strong campaign, digital, brand and stakeholder management capabilities. UAE entertainment, tourism or leisure experience is highly advantageous.

Marketing Manager – Dubai

Robert Walters is partnering with a leading organisation within Dubai’s entertainment and leisure sector to appoint an experienced Marketing Manager.

The successful candidate will be responsible for developing and executing integrated marketing strategies that strengthen brand awareness, increase customer engagement and support commercial growth. This is a broad B2C marketing role covering campaign strategy, digital marketing, brand management, customer insights, partnerships and performance analysis.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with commercial and brand objectives.
• Plan and deliver multi-channel campaigns across digital, social media, events, partnerships, print and other relevant channels.
• Identify target audiences and develop campaigns designed to increase awareness, engagement, customer acquisition and conversion.
• Monitor campaign performance and use data and customer insights to optimise marketing activity and improve ROI.
• Conduct market, competitor and consumer research to identify trends and opportunities.
• Ensure consistent application of brand positioning, identity and messaging across customer touchpoints.
• Manage marketing budgets, monitor expenditure and ensure effective allocation of resources.
• Partner closely with sales, operations and other internal stakeholders to align marketing activity with business priorities.
• Manage external agencies, media partners, suppliers and other marketing partners.
• Support and develop members of the marketing team while creating a collaborative and commercially focused working environment.

Candidate Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Minimum 5 years of marketing experience, including at least 2 years within a managerial or leadership capacity.
• Demonstrable experience developing and executing successful integrated B2C marketing campaigns.
• Strong understanding of digital marketing, branding, customer acquisition and campaign performance.
• Experience managing agencies, budgets and multiple internal stakeholders.
• Strong analytical mindset with an understanding of campaign ROI, conversion, CAC and other commercial marketing KPIs.
• Excellent written and verbal English communication skills.
• Arabic language capability would be advantageous.
• Previous experience within entertainment, attractions, tourism, hospitality, leisure, retail, events or other high-footfall consumer environments would be highly advantageous.