Awareness & Outreach Lead – UAE National

An exciting opportunity for a UAE National communications leader to drive public awareness, community engagement and behavioural change for a major national sustainability initiative. Based in Abu Dhabi, the role will lead integrated campaigns, strategic partnerships, brand communications and outreach programmes to support the UAE's transition towards a circular economy.

We are supporting a major national sustainability initiative in Abu Dhabi in appointing an experienced Awareness & Outreach Lead.

This position offers the opportunity to shape public awareness, drive community participation and lead integrated communications programmes supporting sustainability and circularity across the UAE.

Key Responsibilities

• Develop and lead the awareness and outreach strategy, ensuring alignment with the initiative's objectives and national priorities.

• Design and oversee large-scale public awareness campaigns, community activations and engagement programmes.

• Lead brand positioning, messaging and external communications across digital, PR, media and events.

• Build partnerships with government entities, media organisations, cultural institutions and community stakeholders.

• Manage creative agencies, communications partners and external service providers.

• Oversee campaign budgets, timelines, deliverables and performance measurement.

• Develop strategies that encourage public participation and positive behavioural change.

• Coordinate with internal teams and external stakeholders to ensure consistent and impactful communications.

• Lead and mentor the Awareness & Outreach team.

Requirements

• UAE National.

• Minimum 8–10 years of experience in strategic communications, public relations, brand management, public engagement or campaign leadership.

• Proven experience delivering large-scale awareness campaigns, community engagement programmes or national events.

• Strong experience managing agencies, media partners and multiple stakeholders.

• Experience within government, sustainability, social impact, fashion, consumer goods or related sectors would be advantageous.

• Excellent communication, presentation and stakeholder management skills.

• Arabic proficiency strongly preferred; excellent English required.

• Bachelor's degree in Communications, Marketing, Public Relations or a related discipline. A postgraduate qualification would be advantageous.

About the Opportunity

A chance to contribute to a nationally significant initiative, working across government, industry and communities to encourage sustainable practices and meaningful public participation.

Interested UAE National professionals are encouraged to apply.