Country Director - SAAS Background

An exciting opportunity has arisen for an experienced Country Director to lead the UAE expansion of a high-growth, international SaaS business specialising in e-invoicing and tax compliance solutions.

This is a greenfield leadership role, offering full ownership of building and scaling the UAE business from the ground up, aligned with the UAE’s upcoming e-invoicing regulatory rollout.

The Role

As the Country Director, you will take full responsibility for the UAE business, leading strategy, commercial growth, and operational execution. Reporting into senior global leadership, you will play a pivotal role in establishing the organisation as a leading SaaS provider within the e-invoicing and tax technology space in the region.

This role requires a highly commercial, hands-on leader with the ability to operate in a start-up environment, build high-performing teams, and drive revenue growth in a regulated technology landscape.

Key Responsibilities

Strategic & Commercial Leadership

• Define and execute the UAE market entry and growth strategy
• Build and scale a sustainable, revenue-generating SaaS business
• Drive enterprise-level SaaS sales and develop go-to-market strategies
• Identify and secure key partnerships and new business opportunities

Sales & Client Engagement

• Lead all sales activity, including pipeline development and deal execution
• Build and maintain strong relationships with enterprise clients and key stakeholders
• Drive upselling opportunities and long-term customer value
• Oversee the full client lifecycle, including multi-phase implementations

Operations & Execution

• Establish and optimise operational processes aligned with local regulations
• Oversee implementation delivery in line with regulatory timelines
• Ensure strong collaboration with international technical teams

Leadership & Team Building

• Build and lead a team of approximately 15 employees across sales, marketing, customer success, and support
• Foster a high-performance, accountable, and entrepreneurial culture
• Recruit, develop, and retain top talent in the UAE market

Regulatory & Market Engagement

• Engage with government entities, including regulatory bodies, where required
• Stay ahead of industry trends, particularly around tax compliance and digital invoicing frameworks
• Leverage market insights to refine strategy and product positioning

Candidate Profile

• 7+ years in senior leadership roles with P&L ownership (Country Manager, Managing Director, or General Manager level)
• Proven track record of building and scaling businesses, ideally in SaaS, fintech, regtech, or digital transformation environments
• Strong experience in enterprise SaaS sales and complex implementation cycles
• Solid understanding of the UAE market, with an established network highly preferred
• Knowledge of tax compliance, VAT, or e-invoicing frameworks is a strong advantage
• Demonstrated ability to operate in a greenfield or start-up environment
• Strong commercial acumen with the ability to drive revenue and market share growth
• Excellent leadership and team-building capabilities
• Fluent in English; Arabic is advantageous

Why Apply?

• Opportunity to lead a market entry in a high-growth SaaS segment
• Full ownership of building a business from the ground up
• Exposure to regional expansion across GCC and Africa
• Work closely with global leadership in a fast-scaling organisation
• Play a key role in shaping the future of digital tax compliance in the UAE