Senior Executive – Sales

We are working with a leading entertainment & attractions organisation in Dubai to recruit Senior Executive – B2B Sales. The role will focus on driving revenue through corporate, travel trade, leisure and group partnerships, developing new business opportunities and managing key accounts across the UAE and international markets.

We are working with a leading entertainment & attractions organisation in Dubai to recruit an Senior Executive – B2B Sales to support the continued growth of its corporate and trade business.

The successful candidate will be responsible for developing new B2B opportunities, growing strategic accounts and partnerships, and driving revenue across corporate, travel trade, leisure, groups and related segments.

This is a client-facing role requiring someone who is comfortable developing new business, meeting customers regularly, negotiating partnerships and managing a structured sales pipeline.

Key Responsibilities:

• Identify and develop new B2B business opportunities to support revenue and attendance objectives.
• Build and maintain strong, long-term relationships with corporate clients, travel trade partners and other strategic accounts.
• Conduct regular client meetings and develop opportunities through proactive business development.
• Support the negotiation and implementation of commercial and partnership agreements.
• Develop sales initiatives and promotional campaigns in collaboration with marketing and wider commercial teams.
• Drive opportunities across corporate, MICE, groups, leisure and travel trade segments.
• Identify new customer segments, emerging market opportunities and changes in customer behaviour.
• Develop detailed segment sales plans with measurable quarterly objectives.
• Manage sales action plans, partner activations, commercial rates and account communications.
• Maintain an active sales pipeline and accurately record client activity and opportunities through CRM systems.
• Monitor sales performance against targets and provide regular reporting and forecasts.
• Identify opportunities to improve sales processes, conversion and overall commercial performance.
• Work cross-functionally with marketing, operations and other internal teams to successfully execute campaigns and partnerships.
• Maintain strong market knowledge across the entertainment, attractions, tourism and hospitality landscape.

Requirements:

• Bachelor's degree or higher.
• 5–7 years of relevant B2B sales, business development or commercial experience.
• Strong track record of generating revenue and developing new business opportunities.
• Experience within entertainment, attractions, tourism, hospitality, travel trade, leisure or a related consumer-facing sector would be highly advantageous.
• Strong network and understanding of relevant B2B customer segments.
• Experience managing corporate accounts, partnerships and/or trade relationships.
• Strong CRM and sales funnel management capabilities.
• Commercially driven with strong negotiation, presentation and relationship-management skills.
• Comfortable working against revenue targets and measurable KPIs.
• Proactive, adaptable and confident operating in a fast-paced commercial environment.

This opportunity would suit a commercially driven sales professional with strong knowledge of the UAE's tourism, hospitality, attractions or leisure ecosystem who enjoys developing relationships, opening new accounts and converting partnerships into measurable revenue.